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02 / Society Our Role in Society

We measure ourselves by more than performance: by the communities we support, the water we return, and the standards we hold while we do it.

· How we contribute

Four ways we give back.

  • 01

    Communities

    Farm-pond programmes, livelihoods support and education reaching 5 lakh+ people across 13 states and 3 union territories.

  • 02

    Responsible drinking

    Prevention and awareness programmes delivered in line with Indian advertising and surrogate guidelines.

  • 03

    Water & environment

    Watershed projects and water stewardship with farming communities near our plants and sourcing regions.

  • 04

    Ethics & livelihoods

    A code of conduct, fair labour practices and supplier standards that reach across the value chain.

30+Bottling plants across India
1,400+Employees, with many more livelihoods supported
5 lakh+People reached by community programmes
13 statesAnd 3 union territories reached

Good times, we believe, must come from a good place.

Our 2030 roadmap

· Brands in focus

The brands behind the contribution.

  • Chivas RegalChivas RegalScotch Whisky
  • The GlenlivetThe GlenlivetScotch Whisky
  • Ballantine'sBallantine'sScotch Whisky
  • JamesonJamesonIrish Whiskey
  • AbsolutAbsolutVodka
  • BeefeaterBeefeaterGin
  • MartellMartellCognac & Brandy
  • MummMummChampagne
  • Havana ClubHavana ClubRum
  • Royal SaluteRoyal SaluteScotch Whisky
  • Perrier-JouëtPerrier-JouëtChampagne
  • RedbreastRedbreastIrish Whiskey
  • Royal StagRoyal StagWorld Whiskies
  • Monkey 47Monkey 47Gin