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01 Our Group

We are a maker of premium spirits, an Indian business with a global parent, and a long-term builder of brands, livelihoods and trust.

· Who we are

One of India's largest premium spirits companies, and part of a global house present in more than seventy countries.

We make and market a portfolio of leading Indian and international brands across whisky, wine and other categories. Our scale is real, our standards are international, and our roots, in Indian manufacturing, sourcing and talent, run deep.

We are a corporate business, not a consumer storefront: we build brands, livelihoods and trust for the long term.

Vineyard terroir under an open sky

· Provenance

A global house of brands, with roots deep in India.

· What we stand for

Four values, held without compromise.

  • Craft

    We make things properly. From sourcing to bottling, quality is the only standard we recognise, across Indian-made and international brands alike.

  • Conviviality

    We exist for the moments people share. We market our brands responsibly and ask only that they are enjoyed in good company and good measure.

  • Responsibility

    We hold ourselves to the same standard as our craft: careful with water and soil, fair with people, and honest in how we communicate.

  • Entrepreneurship

    We give our teams the freedom to act like owners. Decentralised by design, accountable by culture.

· How we operate

An Indian business, run to a global standard.

  • Made in India, for India

    Our largest brands are distilled, blended and bottled here, close to the markets and the communities they serve.

  • Part of a global house

    We bring the standards, scale and learning of the Pernod Ricard group to the Indian market, and Indian craft to the group.

  • Premium by conviction

    We invest behind quality and brand-building for the long term, not short-term volume. Premiumisation is the through-line of our strategy.

  • Governed for scrutiny

    A clear governance framework, a code of conduct and transparent disclosure mean we can be read by media, partners and regulators with confidence.

30+Bottling plants across India
1,400+Employees, with many more livelihoods supported
5 lakh+People reached by community programmes
13 statesAnd 3 union territories reached

· Brands in focus

The houses behind the business.

  • Chivas RegalChivas RegalScotch Whisky
  • The GlenlivetThe GlenlivetScotch Whisky
  • Ballantine'sBallantine'sScotch Whisky
  • JamesonJamesonIrish Whiskey
  • AbsolutAbsolutVodka
  • BeefeaterBeefeaterGin
  • MartellMartellCognac & Brandy
  • MummMummChampagne
  • Havana ClubHavana ClubRum
  • Royal SaluteRoyal SaluteScotch Whisky
  • Perrier-JouëtPerrier-JouëtChampagne
  • RedbreastRedbreastIrish Whiskey
  • Royal StagRoyal StagWorld Whiskies
  • Monkey 47Monkey 47Gin