Skip to content

03 Sustainability & Responsibility

Good Times from a Good Place.

Our 2030 roadmap reshapes how spirits are made in India, from water in the watershed to the served glass, across four commitments.

5 lakh+People reached by community programmes
13 statesAnd 3 union territories
2030Water-balanced in high-risk watersheds
100%Reusable, recyclable or compostable packaging goal

· The 2030 roadmap

Four commitments, one promise.

  • Nurturing Terroir01

    Nurturing Terroir

    Protecting water, soil and biodiversity through regenerative agriculture and water stewardship with the farming communities we source from.

  • Valuing People02

    Valuing People

    Inclusive, safe and fair workplaces, and thriving communities, through education, livelihoods and women's empowerment programmes across India.

  • Circular Making03

    Circular Making

    Eco-designed, reusable and recyclable packaging, and a clear path to lower-carbon, more efficient manufacturing.

  • Responsible Hosting04

    Responsible Hosting

    Programmes that address the misuse of alcohol and make moderation part of conviviality, in line with Indian advertising and surrogate guidelines.

· In India

Action where it is needed most.

Water stewardship

Community farm ponds and watershed projects near our plants help secure year-round water for agriculture, working towards being water-balanced in India's high-risk watersheds by 2030.

Agriculture & livelihoods

Programmes with farming communities improve incomes and resilience while supporting responsible soil and water practices in our supply chain.

Responsible drinking

Awareness and prevention programmes, delivered responsibly and in full compliance with Indian advertising and surrogate guidelines for the category.

Through the Pernod Ricard India Foundation, our community programmes in water stewardship, agriculture and livelihoods have reached more than five lakh people across thirteen states and three union territories.

A distillery set into its landscape

· Nurturing terroir

From the soil to the served glass, made responsibly.

We hold ourselves to the same standard as our craft: patient, precise, and made to last.

Our role in society

· Brands in focus

Made with the same care we ask of ourselves.

  • Chivas RegalChivas RegalScotch Whisky
  • The GlenlivetThe GlenlivetScotch Whisky
  • Ballantine'sBallantine'sScotch Whisky
  • JamesonJamesonIrish Whiskey
  • AbsolutAbsolutVodka
  • BeefeaterBeefeaterGin
  • MartellMartellCognac & Brandy
  • MummMummChampagne
  • Havana ClubHavana ClubRum
  • Royal SaluteRoyal SaluteScotch Whisky
  • Perrier-JouëtPerrier-JouëtChampagne
  • RedbreastRedbreastIrish Whiskey
  • Royal StagRoyal StagWorld Whiskies
  • Monkey 47Monkey 47Gin

· Answers

Sustainability & responsibility, answered.

Is this a website where I can buy alcohol?

No. This is a corporate website. It does not sell, promote or encourage the consumption of alcohol, and it complies with Indian advertising and surrogate guidelines for the category.

How does Pernod Ricard India approach sustainability and responsibility?

The business follows the group's 2030 sustainability roadmap, covering terroir and water, people and communities, circular packaging, and responsible hosting, and runs programmes that address the misuse of alcohol.